Set Yourself Up For Success

Jody Collup

It’s hard to believe that it’s 2010! A new year and a new decade! Most of you are probably most concerned right now with compliance and the new GFE. Our Customer Support Lines are reaching record highs right now and we’re selling out of GFE 2010 classes faster than we can schedule them. If you’re not one to wait on the phone or take a class there’s also GFE info on our support web site.

Once you’ve got the GFE issue settled down, it’s imperative that you have a plan to market yourself.  The number of loans you will close in two or three months from now is dependent upon the marketing you do today.   Be sure to take the time to think about what tactics will ensure that you have an adequate loan pipeline as well as a consistent flow of referrals through out 2010.

Here are some things to consider:

Use the power of the internet – more and more business is conducted due to information that’s found on the net. Do you have a website? Having one allows you to be open for business 24-7. If you have one, is your site info up-to-date? If you don’t have one, check out WebCaster as an  affordable option.

Social Media has totally taken off, but you don’t have to be an expert to use it – and it’s free!  Set-up a Twitter and/or a Facebook account.  Twitter is searched almost as much as google now.  Can you afford not to have messages about your business where your audience is searching?

How are your referral relationships going? Maybe it’s time to add some new contacts to your mix – additional realtors, appraisers, title agents, landscapers or remodeling contractors…the potential referral list goes on and on.

And last but not least, make sure you stay in contact with your current customer list – you never know when one of them might need your services again or know someone who does!  We’ll have a blog post soon about how to use Point to send out email marketing to help you out with this.

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